In an industry first, 9dcc, the pioneering luxury fashion house Web3, will captivate the fashion and tech worlds with its debut NFT-linked collection during the illustrious Paris Fashion Week. This innovative move not only marks 9dcc’s entry into the high-fashion arena, but also marks a historic moment in the merger of fashion with blockchain technology.
The emergence of the new fashion era
Founded by esteemed crypto influencer Gmoney, 9dcc represents the intersection of luxury fashion and cutting-edge blockchain technology. The brand’s latest collection, featuring Near Field Communication (NFC) chips linked to Ethereum NFTs, is a testament to Gmoney’s vision to create not just clothing, but also ‘networked products’ that provide the wearer with an immersive experience.
A visionary fusion of luxury and digital innovation
9dcc’s announcement to unveil its collection during Paris Fashion Week and NFT Paris is a bold statement in the fashion industry and heralds the arrival of the first crypto-centric luxury brand. This collection aims to redefine luxury fashion by integrating the physical and digital worlds to provide a unique, interconnected experience for wearers.
Ernest is wearing the 9dcc Signature Essential Structured Ball Cap, a 9dcc Luxe Glen Plaid Blazer, 9dcc White Poplin Custom Shirt and 9dcc Leather Cargo Pants
Shoes courtesy of adidas
Model: Ernest Klimko
Photo: Aldo Carrera pic.twitter.com/ZI3SgwqnBy— 9dcc (@9dccxyz) February 20, 2024
Creating a timeless collection with a modern twist
Aimed at the ‘crypto mob’, the collection includes a range of luxury pieces such as classic ball caps, plaid jackets and trousers, all designed with the crypto community in mind. Gmoney’s approach to subverting the negative stereotypes associated with crypto, by drawing style inspiration from the classic American gangster aesthetic, speaks volumes about the brand’s mission to celebrate the positive qualities of the crypto space, such as taking risks and innovation.
9dcc: a legacy of innovation and recognition
Since its launch in August 2022, 9dcc has been at the forefront of combining technology with fashion. The brand’s ‘Powered by 9dcc’ platform is a testament to its commitment to supporting creators with ‘networked products’ technology. 9dcc’s recognition as the “Phygital Brand of the Year” at the Phygicode Impact Awards further cements its status as a pioneer in the phygital (physical + digital) space.
An invitation to experience the future of fashion
With Gmoney set to speak at NFT Paris and private appointments available throughout fashion week, 9dcc is poised to deliver an unparalleled luxury experience. The collection will be available in limited quantities in Paris, with a global online launch before the end of the week, allowing fashion enthusiasts and crypto enthusiasts alike to participate in this groundbreaking venture.
TL;DR:
9dcc sets a new standard in the luxury fashion world with its debut NFT-linked collection during Paris Fashion Week. The brand, founded by crypto influencer Gmoney, combines high-quality clothing with blockchain technology and introduces the concept of ‘Networked Products’. Featuring NFC chips paired with Ethereum NFTs, 9dcc’s collection aims to revolutionize luxury fashion by creating a seamless blend of physical and digital experiences. This groundbreaking debut underlines 9dcc’s role as a visionary in the evolving landscape of luxury fashion and blockchain integration.