In a world where AI is reshaping industries, the fashion landscape is no exception. Fashion enthusiast Colby Mugrabi debuts the clothing line Mmerch next year, combining AI and blockchain technologies to offer unique, tech-savvy hoodies.
Mmerch will offer 960 limited-edition hoodies with six key components (body, pockets, hood, bands and two sleeves), ten contrasting prints (camouflage, stripes, etc.) and two materials (cashmere or French terry).
All of these fashion items will be crafted through the use of generative algorithms, each connected in a distinctive way to non-fungible collectibles and providing access to a physical version for everyday wear.
Unboxing Mmerch’s NFT-infused hoodies
Similar to PFP collectibles such as CryptoPunks and the Bored Ape Yacht Club, each NFT has different rarities, making all Mmerch model line items unique. Some colors and prints will be less noticeable than others, bringing a sense of exclusivity and desirability, increasing the value of the hoodie.
Each hoodie is equipped with a QR code, provided by fashion technology company Eon, which acts as a gateway to an NFC chip. By integrating the chip’s soul-bound tokens into the garment, buyers have their own digital identity. In addition, they have access to the garment’s production information, including traceability and sustainability.
The core ambition of Mugrabi’s clothing range is to add value to fashion items beyond the point of purchase, setting a high standard at a time when economies of scale limit conventional production workflows. The designer calls this concept ‘neo-couture’, which means distinctive products that combine the scalability and speed of fast fashion.
Acquiring the tech-savvy clothing
For those interested in purchasing one of these unique, limited edition hoodies, there will be an NFT promotion next year, aimed at both fashion enthusiasts and NFT art collectors. Although specific launch details remain under wraps at this time.
Notably, when the NFTs are acquired, their designs will be revealed before the holders are awarded a limited time frame in which they can claim the tangible version of their hoodie.
Mmerch’s innovative approach to fashion using AI and Web3 ensures that the future of fashion looks increasingly personal, sustainable and digitally connected.
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