Animoca Brands and EVG strengthen partnership with strategic cross-investments

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Animoca Brands and EVG strengthen partnership with strategic cross-investments

Animoca Brands Corporation Limited, a leader in advancing digital property rights for gaming and the open metaverse, has announced a strategic partnership with Everest Ventures Group (EVG), a prominent Web3 venture builder in Asia. According to Animoca Brands, the partnership includes cross-investments in each other’s projects.

Strategic partnership details

This latest agreement aims to strengthen the long-standing partnership between Animoca Brands and EVG, with a focus on driving mass adoption of the Web3 ecosystem. Both companies share a vision of promoting innovation and developing best practices in the blockchain space.

As part of the partnership, Animoca Brands will support several EVG consumer products that will hit the market in 2024. These products aim to make Web3 experiences more accessible and include:

In return, EVG will invest in multiple Animoca Brands projects, supporting Animoca’s mission to advance digital property rights. EVG’s investments include:

  • Dare wisely: A Web3 studio focused on the Bitcoin metaverse.
  • Aniches: A chess game with a magical system.
  • Mocavers: A growth network with interoperable infrastructure.

Executive perspectives

Yat Siu, co-founder and executive chairman of Animoca Brands, expressed his excitement about the partnership, saying: “EVG is one of our first allies and committed builders. We are pleased to further strengthen our partnership and support EVG’s various projects, which we believe have great potential for mass adoption.”

Allen Ng, co-founder and CEO of EVG, echoed this sentiment, highlighting the resilience of both companies despite market challenges. “Even as the market faces headwinds, Animoca Brands continues to prove itself as a pioneering leader in making Web3 the future of the digital world. We believe that in the emerging market, it will be real use cases and products – not speculation – that will drive long-term adoption,” said Ng.

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Market potential and future prospects

Both companies see significant opportunities in the fast-growing blockchain and creation economies in key Asian markets. Together, Animoca Brands and EVG are well positioned to leverage fast-growing adoption trends and transform the internet landscape in Asia.

For more information about this strategic partnership, please visit Animoca brands.

Image source: Shutterstock

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