Binance NFT Marketplace ends support for Bitcoin Ordinals

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A decision to streamline the product offering

Bitcoin Ordinals, a protocol that enables unique identification and data embedding of individual satoshis on the Bitcoin blockchain, gained traction in late 2022.

In May 2023, Binance introduced Bitcoin NFT support to expand its ecosystem to the Bitcoin network. Despite its initial popularity and endorsements from figures like Cristiano Ronaldo, the market has faced challenges in gaining widespread acceptance. This led to Binance discontinuing support for Bitcoin Ordinals and streamlining its product offerings to the market.

According to Binance, this decision aims to improve user experience and drive long-term growth by focusing on a smaller number of products.

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