Bitget, a leading crypto derivatives and copy trading platform, has announced a one-year partnership with American actor and comedian Adam Devine. The partnership is part of Bitget’s #SetForChange campaign, which aims to raise awareness of Web3 and cryptocurrency.
The campaign follows Bitget’s recent rebranding initiative and highlights the company’s commitment to crypto education and wider adoption. By using a light-hearted and engaging approach, Bitget hopes to make the world of crypto more accessible to the general public.
Embracing the future of money
The SetForChange campaign focuses on the new way of life that embraces the future of money, modern financial tools and the possibilities of Web3. It ties in with Bitget’s rebrand, which emphasizes smarter trading with innovative AI features and copying.
“In a world where change is the only constant, we all strive to adapt and remain flexible in today’s ever-evolving modern society, and those who embrace new trends often seize new opportunities,” reads the message of the campaign.
Aimed at younger generations
Bitget’s partnership with Adam Devine, known for his approachable image, aims to capture the attention of millennials and Gen Z. According to recent research conducted by Bitget, millennials represent 46% of crypto enthusiasts and are more digitally savvy than older generations.
“With the campaign, Bitget aims to empower individuals and encourage more people to adopt the #SetForChange mindset, embrace innovations fearlessly, and use advanced technologies for better development,” said Gracy Chen, Bitget’s general manager.
Continuous commitment to youth
The partnership with Devine isn’t Bitget’s first initiative aimed at younger generations. In May 2023, the company launched the Blockchain4Youth CSR program, pledging $10 million over the next five years to empower youth through educational activities such as campus lectures, hackathons, online courses, certifications, and grants.
Bitget’s rebranding and celebrity partnerships
Two weeks ago, Bitget announced its rebranding campaign, introducing a revamped logo and new brand slogan “Acting Smarter”. The exchange also partners with celebrities such as Lionel Messi to raise awareness about crypto.
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