Coinbase Launches 14-Month ‘Stand With Crypto’ Initiative to Lobby US Lawmakers on Digital Assets

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The largest US crypto exchange Coinbase is launching a 14-month lobbying effort to convince DC lawmakers to adopt clearer rules for digital assets.

According to a new blog post, Coinbase’s “Stand With Crypto” initiative includes several strategies, such as calling on the tens of millions of Americans who own digital assets to contact their representatives and advocate for pro-crypto laws.

“We’re asking more than 52 million crypto owners and advocates to use their voices to stand behind crypto. The Stand with Crypto Alliance will do this through a 14-month campaign that will include three elements:

1. Leverage the Coinbase platform to mobilize crypto owners into advocates of single-issue crypto. Since Stand with Crypto launched just a few weeks ago, more than 100,000 people have already taken action through Stand with Crypto’s decentralized app (which can be accessed through the Coinbase app).

2. An extensive paid media campaign across all platforms, including today’s launch of digital and outdoor ads in Washington, DC to showcase what will be distributed nationally.

3. The campaign will have a specific focus on nine key states that also over-index when it comes to the number of crypto owners, including local organizations with full-time field organizers in key states. In recent weeks, Stand with Crypto has hosted successful events in Ohio, Nevada, Georgia and Montana that have tested the ability to organize crypto advocates.

The overall mobilization effort of the 52 million Americans who own crypto will include an intense focus on the following states: AZ, CA, GA, IL, NH, NV, OH, PA, and WI. While we will share more about the individual states, in Georgia we will look to build a crypto club of at least 11,779 members.”

In June, the U.S. Securities and Exchange Commission (SEC) sued Coinbase for allegedly “operating as an unregistered securities exchange, broker and clearing agency.” The case is still ongoing.

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Coinbase said in a recent blog post that the SEC is taking an enforcement-only approach to the crypto space and that this is “costing the US millions of jobs and shifting opportunities abroad.”

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