DFZ Labs – the brains behind the acclaimed NFT project Deadfellaz – has made groundbreaking strategic changes to improve the affordability and availability of its ‘Bits’ NFT game.
Faced with lukewarm interest during the February 13 debut of 10,000 Bitcoin Ordinal entries on Magic Eden, the team has significantly reduced the prices and quantities of these gamified NFTs, which act as trading cards.
The main goal of Bits’ project modifications is to increase interest and accessibility, creating a more attractive and viable offering for the market.

Main changes aimed at increasing interest
Dedicated to cultivating a thriving environment that resonates with gamers, artists and Bitcoin Ordinals fans alike, the project’s ambition is to create a gaming experience that promotes interaction between the developers and the community of asset owners .
Nevertheless, Bits was less well received than DFZ Labs had hoped. In response to market feedback and to increase engagement, the company has updated the initiative’s coin price to approximately $100 (0.002 BTC) – a significant drop from the original price tag of $300 (0.006 BTC).
Plus the Deadfellaz team announced on X and Discord that the game’s ambitious total number of inscriptions had been recalibrated from 10,000 to a more exclusive 3,000, with this new opportunity to openly hit 15 hours.
By implementing rapid changes and emphasizing community involvement, DFZ Labs aims to improve the Deadfellaz-run ‘Bits’ NFT game, targeting a broader and more engaged audience in the gaming, art and blockchain space.
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