Dior has just unveiled its latest line of men’s sneakers! Obviously, Dior has named the sneakers B33 and paired them with matching NFTs. Kim Jones, Artistic Director of Dior Menswear, designed the B33 sneakers and they are an integral part of Dior’s Men’s Fall 2023 collection. Let’s take a closer look at that!
TL;DR:
Dior’s Revolutionary B33 Sneakers and NFTs: Uniting Fashion and Blockchain Technology!
Luxury fashion powerhouse, Dior, has taken a bold step into the world of blockchain technology. Their B33 sneakers are truly unique. This is due to their innovative online authentication system in combination with the associated NFT. Significantly, each pair of B33 sneakers will be connected to a “digital twin,” a corresponding NFT minted on the Ethereum blockchain.
Enthusiasts can B33 sneakers in a limited edition of just 470 pairs, each priced at $1,350. This makes them exclusive and highly sought after by fashion lovers! In addition, Dior will release six other styles of the B33 sneakers in addition to the NFTs. These have an NFC chip discreetly placed under the sole of the right foot. This chip is linked to an encrypted key, giving owners access to a personalized online platform. Within this platform, owners will find digital certificates of authenticity for their shoes, along with other exclusive services.
Interestingly, Dior has taken a distinct approach by not heavily promoting blockchain-related terminology. In fact, Dior has not used the word NFT at all. While blockchain technology is gaining acceptance, some are still skeptical of terms like Web3, crypto, and the metaverse. Unlike some previous campaigns by fashion brands, Dior is embracing the world of blockchain while trying to avoid negativity.