Doodles has announced plans to migrate its avatar customization platform ‘Stoodio’ from the Flow blockchain to Ethereum’s layer-2 scaling network, Base.
Stoodio will make the move to Base, while Doodles’ original PFP collection will remain on Ethereum. The transition is scheduled for mid-July and aims to take advantage of Base’s faster and more cost-effective transactions compared to the Ethereum mainnet.
To mark the migration, Doodles will offer an open edition Base NFT mint through Zora, unlocking exclusive content within Stoodio after the migration.
A strategic shift for mainstream adoption
Julian Holguin, CEO of Doodles, clarified that the decision was driven by the project’s strategy for wider adoption and user engagement. “Flow was a great partner for us. They built some things that this space as a whole should be most proud of. I think what it ultimately came down to was that a lot of our existing community was in other places,” Holguin said.
Jesse Pollak, creator of Base, also expressed his excitement about the migration, emphasizing that Doodles is “an important contributor to the creative on-chain culture” and shares the same vision with Base in terms of building a global economy that benefits both artists and makers needs. “The Doodles community they’ve built is a testament to the power of reaching your fans directly, and we’re so excited that Doodles can build on Base,” Pollak added.
Austin Hurwitz, Head of Business Development and Strategy at Doodles, added: “We believe the next wave of crypto adoption will be driven by products that are not only easy to use, but also entertaining and valuable. By joining forces with Coinbase and Base, we are taking a big step toward realizing this vision.”
This migration ties in with Doodles’ upcoming animated short, directed by Doodle founder Scott Martin. The film, “Dullsville and the Doodleverse,” will be released in September and will feature music by Pharrell Williams with contributions from musicians Lil Wayne and Coi Leray.
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The post Doodles’ Stoodio Moves to Base and Launches Open-Edition NFT Mint appeared first on NFT Plazas.