DressX and Dundas team up to bring digital fashion to Roblox

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Popular digital wearable brand DressX teamed up with Dundas for its second drop with Roblox, one of the most popular metaverses to date. The new collection is therefore inspired by the looks of top celebrities with trendy style influences from the 90s. The best part? These hyper-realistic garments fit each avatar measures, so prepare your digital wallet because it’s time to shop!

image of four digital avatars wearing Dundas x DressX garments within Roblox
Iconic Hollywood fashion brand Dundas once again joins forces with DressX for a celebrity-inspired drop via Roblox!

What does DressX and Dundas’ new Roblox collection look like?

If you love Beyonce’s Grammy Awards looks or ’90s fashion, ‘The DressX x Dundas Party Drop’ is for you. This drop features five digital 3D clothing items with hyper-realistic features inspired by the latest celeb trends.

From bright pink Barbie dresses to oversized hoodies, this collection is all about diversity. In fact, the technological innovation of Roblox ‘Layered Clothing’ makes the wearables fit each digital avatar flawless!

“Inspired by the brand’s famous red carpet designs, we’re confident our new Party Drop will quickly find its fans and become a choice for every special occasion on Roblox and in the metaverse,” according to the founders of DressX, Natalia Modenova and Daria Shapovalova. “We are honored to continue our close relationship with Dundas and continue to provide Roblox users with high-fashion digital designs.”

Finally Creator Peter Dundas’ fashion style is known for its glamorous, yet colorful collections (also featured in its DressX collaborations). Over the years, many celebrities have embraced his unique vision, including Beyonce, Rita Ora, Reese Witherspoon, and others.

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image of an NFT wearable by Dundas and DressX
DressX has been working with Dundas since 2022, when they launched a luxury limited-edition drop. Credit: DressX

Are fashion NFTs worth investing in?

The MetaFashion industry has grown at lightning speed in 2022 – and the trend looks set to continue this year as well. By now we all know gigantic real-life brands such as Gucci or Dolce & Gabanna that have launched their own exclusive collections.

However, success can also go the other way. The best example is undoubtedly RTFKT, the (now) gigantic digital cobbler. Founded in 2020, the NFT project scored excellent collaborations with Takashi Murakami and Nike – whom they eventually joined. The RTFKT CloneX drop was incredibly successful, with some NFTs selling for over $1.3 million at the time of purchase.

In other words, fashion NFTs are definitely a niche worth investing in as the Metaverse grows in popularity. DressX and Dundas’ Roblox drop is the latest launch to make waves and you can slap your very own collectible on their dedicated platform!

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