Rising in a groundbreaking combination of digital collectibles and real-world experiences, Etihad Airways — the flag carrier of the United Arab Emirates — takes flight in September with its Web3 loyalty program ‘Horizon Club’.
By expanding the already existing EY-ZERO1 NFT collection with limited edition Polygon assets, Etihad Airways is poised to reward travelers with free access to Abu Dhabi International Airport lounges, priority check-ins, an increase of 25 % in Etihad Guest Miles and artwork of the famous ‘Boeing 787 Dreamliner’ aircraft.
Aptly named “Eithad: Mission Impossible,” the collectibles are decorated with a Mission Impossible theme in line with the film’s promotional tour. Despite the loyalty program only gaining momentum next month, 300 of these non-fungible tokens are ready for launch!
MINT DETAILS (MUST READ) ????
**Official coin times are as follows:**
Holder’s Mint + Etihad Guest Store: August 1, 10:00 UTC (2 hours)
Guaranteed coin: August 1, 12:00 UTC (1 hour)
FCFS Whitelist: August 1, 13:00 UTC (3 hours)
Public sale begins: August 1, 4:00 PM UTC pic.twitter.com/bDHoPttrcF— Etihad NFT (@EtihadNFT) July 30, 2023
A gateway to travel benefits
Etihad Airways’ loyalty program and NFTs culminate in a strategic partnership with the pioneering real-world asset tokenization company, Arcubeand the infrastructure company cross mintaccelerating seamless transactions in both fiat and cryptocurrencies.
Since first launching in July 2022, Etihad’s EY-ZERO1 assets have been a gateway to exclusivity, granting NFT holders annual prized Etihad Silver Tier status and premium access to events such as the Yas Marina Circuit Formula 1 race . Current holders can purchase an Eithad: Mission Impossible asset for $299 (~0.16 ETH) each, while new holders must pay $349 (~0.188 ETH).
As Web3 loyalty programs and blockchain-based rewards solutions propel the airline industry globally, it is clear that Etihad Airways is on a mission to chart the course and pioneer the travel industry one digital collectible at a time.
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