In a game-changing move, gaming titan Zynga – the masterminds behind Farmville and Words with Friends – launched 9,999 free Oras NFTs on September 13 for their first-ever Web3 gaming venture, Sugartown.
After a quick sell-out, the Zynga Oras NFTs, playable in the Sugar City ecosystem, quickly skyrocketed in price on OpenSea. Within just 24 hours of launch, the digital assets quickly became the most popular collection on the secondary market, reaching a floor price of $307.66 (0.19 ETH) and a mighty trading turnover of over $1 million (675 ETH)!
Ora’s are officially MINTED OUT.
Thank you for your support from day 1, this is just the beginning ????
Be here. pic.twitter.com/l3Bm3egdC7
— Sugar Town (@visitsugartown) September 13, 2023
Zynga’s inclusive NFT gaming approach
In Sugartown, players can use their ERC-721 Ora token to access the game. When they deploy Oras, they can obtain ‘Energy’ needed to participate in the adventure and earn $SUGAR, the game’s native currency, to unlock rewards.
For the grand launch of the first chapter, Sugartown distributed 6,000 Oras to community members, in addition to an additional 3,999 Oras preserved in the Rewards Reserve. To ensure a level playing field and avoid gas wars, the NFTs were not allocated in bulk – to Twitter and Discord members, cooperating Sugartown winners, and on a first-come, first-served basis via a ‘no -guaranteed currency’.
Sugartown offered gamers numerous ways to win an Oras NFT. One of the most important initiatives was active community participation. However, the 3,999 Oras stored in the Rewards Reserve were also intended to attract and incentivize new players typically involved in Web2 mobile games.
After the rapid sell-off of the Phase 1 coin, the Phase 2 coin soon followed just four hours later, resulting in all 9,999 assets being snapped up within just one day of launch by individuals who had verified their place on the eligibility list. That is why the price of Oras on OpenSea increases.
The game-based Oras collectibles inject awakened zeal into the gaming world and bring NFT enthusiasts back to the good old days!
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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational materials only. Individuals are required to fully research any product before making any form of investment.