The gaming industry is at a pivotal moment, with web3 gaming promising to revolutionize monetization and distribution models. According to Immutable (IMX), more than 330 games leverage their tech stack to create innovative gaming experiences.
The magical moment for Web3 Gaming
Robbie Ferguson, co-founder and president of Immutable, highlights the transformative potential of web3 gaming. Unlike traditional gaming, where players’ efforts do not translate into real value, web3 allows gamers to own and trade digital assets. Ferguson emphasizes the success of Guild of Guardians, which received a 4.9/5 rating on the app store and over 30,000 downloads within two days of launch. This success indicates a growing acceptance of web3 gaming.
Ferguson said: “I’ve been reading Twitter this past week around the launch of Guild of Guardians. There are so many comments from people saying, ‘I hated Web3 gaming. I never understood it.’ But he’s playing Guild of Guardians, he’s created a passport account and he’s completely hooked.”
Align incentives between players and publishers
One of the key challenges in the gaming industry is the misalignment of incentives between players and publishers. Historically, new monetization models have often come at the expense of gamers. Ferguson points out that web3 gaming aims to correct this by aligning the interests of both parties through cooperative ownership. “This is the first time the system has tried to align the incentives of players and publishers,” he says.
Overcoming barriers to mainstream adoption
Despite its potential, web3 gaming faces significant barriers to mainstream adoption. Ferguson identifies two key obstacles: infrastructure readiness and content readiness. However, he believes these challenges are being addressed. Products such as Immutable passport make onboarding easier, and the influx of money into web3 gaming is starting to deliver high quality games. For example, Immutable Passport has over 1 million signups, allowing for seamless player onboarding.
“To be clear: web3 is not a genre. It’s not a vertical genre; it is a ‘horizontal’ genre. Every multiplayer game should become web3 over time,” Ferguson claims.
The future looks bright for Web3 Gaming on Immutable
Ferguson is optimistic about the future of web3 gaming. He predicts that the gaming market, currently valued at $150 billion, could grow into trillions as players take real ownership of their digital assets. He mentions, “If players have the ability to sell, you’ll have brand new monetization mechanisms, secondary marketplaces, and royalties. But you’ll also take the size of gaming from $150 billion to trillions of dollars.”
Immutable is at the forefront of this transformation, with a robust content pipeline including high-quality games such as Pixelmon, Treeverse, Illuvium, Guild of Guardians, Space Nation and Blast Royale, which has 5 million installs. “In the coming weeks and months, we’ll be launching some of the biggest games in the world,” Ferguson added.
As web3 gaming continues to evolve, the industry is poised for significant growth, driven by innovative companies like Immutable. The future of gaming is not just about playing, but also about owning and trading digital assets, creating a more engaging and rewarding experience for gamers around the world.
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