Beach sports brand Hurley is diving into Web3 and virtual creations with the recent announcement of Hurleyverse and the Hurley Super Surfer Game. Hurley is yet another brand looking to leverage the relationship between gaming and blockchain technology while staying true to its surfing roots.
Set for release on August 30, Hurley’s gaming fans will have the chance to improve their gaming performance while showing off their digital style. They can do this by purchasing the brand’s newly launched NFT digital collectible players – surf-ready sloths inspired by top surfing athletes. These collectible sloth surfer avatars are available for purchase at Jump.Trade offers a fun game experience and a Hurley hoodie – a symbol of the player’s special game status.
Surf the waves with Hurley NFT Digital Collectibles
Combining surf culture and digital innovation, the sloth surfer avatars are designed to be more than digital collectibles. They come with inherent performance benefits and exclusive Hurley styles, enhancing the gameplay in the Hurley Super Surfer Game.
“Hurley will always be at the heart of the action and engage our fans in new ways. We know our athletes and consumers are looking for immersive and fun experiences, and we wanted them to be able to play in both the physical and digital worlds,” said Ralph Gindi, Bluestar Alliance Chief Operating Officer.
A glimpse into the future of gaming with Hurley
Founded in 1999 in Huntington Beach and born of the water, Hurley has always been a beacon of youth culture, empowering and nurturing the voice of the next generation. With firm roots in the beach lifestyle, the brand has continually sought to be inclusive, collaborating with the world’s best surfers, snowboarders, skateboarders, musicians and artists.
To take their commitment to innovation up a notch, pre-booking for Hurley NFTs will open on August 1st, paving the way for NFT avatar owners and others alike to enjoy the Hurley Super Surfer game. The game invites players to dodge sea monsters and collect Hurley Sand Dollars while riding waves designed for different skill levels.
The integration of Web3 technology by brands such as Hurley highlights a rising trend in today’s digital age: improving customer interaction and loyalty through blockchain and gaming. Hurley remains relevant in the digital age, advocating a customer loyalty strategy that will shape the future of brand-customer relationships in Web3.