There is a new wave coming to the fine wine market. Forget traditional methods – InterCellar, a leading web3 platform, is shaking things up with the introduction of “En Primeur” NFTs on Crypto.com NFT.
Traditionally, InterCellar’s ePrimeur wines were a privilege reserved for a select group. Wine connoisseurs could purchase bottles before they were even bottled, essentially pre-ordering a future vintage.
The Swiss wine company is now democratizing fine wine by offering NFTs for sought-after 2023 vintages from prestigious chateaux like Lafite Rothschild and Mouton Rothschild.
Source: X (InterCellar)A new world of fine wines
The En Premeur NFT drop offers several distinguishing features. Early access will be granted to holders of specific digital assets and previous InterCellar purchasers, giving them a head start in securing these coveted bottles.
However, the offer is not exclusive. By minting an NFT, anyone can become the owner of both the digital token and the accompanying physical bottle, which InterCellar stores securely.
For those with an investment focus, the nature of these wines offers a potential opportunity. These young vintages are expected to age well, and possibly increase in value over time. As they mature in secure storage, their digital representation on the blockchain allows for easy trading and ownership management.
There are a few important dates to keep in mind. While the NFTs can be traded immediately, delivery of physical bottles is scheduled for June 1, 2026. To ensure proper storagecosts start to accrue from that date.
Additionally, those who mint the NFTs must connect them to InterCellar.io before a specific deadline to claim their physical bottle and unlock the promised benefits.
This approach to wine ownership disrupts the traditional en primeur market by leveraging the transparency and security of the blockchain, potentially opening doors to a wider audience.
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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational materials only. Individuals are required to fully research any product before making any form of investment.