Japan Airlines’ ‘KOYKO NFTs’ Elevate Six Local Experiences

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Last but not least, however, is the ‘Kokuto Shochu NFT’, which offers access to exclusive shochu distillery events. Owners can enjoy three types of original brown sugar shochu and enjoy reasonable prices at Nishihira Shochu Distillery.

It’s worth noting that all NFTs opening these unmissable local experiences across Japan cost $206 each, with the exception of the Premium Sake NFT, which has a price tag of $455.

KOYKO’s creative campaign

The launch of KOKYO NFT includes an inventive advertising campaign with dynamic origami-themed digital assets. Participants can take part in interactive missions to develop their NFTs and earn early purchase rights to a valuable collection.

JAL will take the lead in service planning. Meanwhile, Hakuhodo will manage the production of the project, supported by additional partners for various project facets.

These virtual collectibles in the chain in particular follow the success of Nippon Airways’ entire Web3 project. Japan’s largest aviation holding company introduced an NFT platform featuring aviation art by Luke Ozawa, 3D aircraft models and an innovative ‘Airbits’ collection.

Despite Japan’s reputation as a crypto-challenging market with strict regulations and high taxes, recent policy changes are aimed at revitalizing the sector, indicating a more welcoming attitude towards NFTs.

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