Louis Vuitton once again put the spotlight on the NFT space, recently introducing a premium Western-inspired leather jacket to accompany an Ethereum-based NFT collectible called “Varsity Blouson.”
This luxurious jacket can be purchased for €7,900-designed by Pharrell Williams—was created exclusively for 200 owners of the Louis Vuitton Via NFTs.
The clothes feature suede buckskin, glittering closures and an intricately embroidered emblem, reflecting the current enthusiasm for “cowboy fever,” according to Vogue, and the high-end collector’s market.
Louis Vuitton’s NFT style
Louis Vuitton’s Via blockchain initiative, which debuted last June, started selling phygital ‘Treasure chests‘ priced at €39,000 each. These trunks are combined with non-transferable soul-bound NFTsallowing them to maintain a direct link with their original owners.
All Via NFT holders retain exclusive access to valuable Louis Vuitton items across digital and physical domains. From the famous Fast bags Unpleasant Mini suitcases and the latest addition to cowboy jackets, their membership ensures a continuous flow of top fashion offerings.