Building on the TikTok hype surrounding Grimace, Ronald McDonald’s best friend, Singapore McDonald’s will be serving Polygon NFTs on August 21 with its fast food icon and milkshake lover. , designed by well-known local NFT artist Bandwagon Labs and The Hidden Walls.
However, what sets these NFTs apart is their ‘Soulbound’ nature, making them non-tradable once minted. This move allows owners to enjoy one-of-a-kind McDonald’s souvenirs that no one else can own. Not to mention, all collectibles promise to open “exclusive treats in the future”.
Thanks to the advanced technology behind these digital assets, the coining process is a breeze. Interested consumers can hit the NFTs via MetaMask or Web3Auth – both require simple setup.
And it’s live! #GRIN, a classic McDonaldland character introduced to the modern world of digital collectibles. Beaten in the @McDonald’s app that millions call their happy place. Powered by Bandwagon Labs with artwork by @TheHiddenWalls. Keep up with the coin! ⚡️ pic.twitter.com/Z5U5T2sE8Z
— Bandwagon Labs (@BandwagonLabs) August 17, 2023
Quitting in McDonald’s Web3 attitude
Grimace NFTs are not the first time McDonald’s has joined blockchain-based initiatives. 2021, McDonald’s China launched 188 NFTs to celebrate the brand’s 31st anniversary in the Middle Kingdom. Riding on the success, the fast food chain similarly paid tribute to its popular McRib and Big Mac sandwiches through blockchain art soon after.
After a two-year hiatus, McDonald’s Hong Kong broadened the brand’s Web3 horizon even further by launching a Ethereum based game in The Sandbox in honor of Chicken McNugget’s 40th anniversary last month.
By handing out McDonald’s Grimace NFTs in Singapore, Macca’s demonstrates its commitment to keeping abreast of innovations and consumer preferences through more digital delights.
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