TL;DR
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McDonald’s Singapore is giving away a total of 2,000 NFTs featuring the purple dude, with various expressions and accessories.
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They are free to claim and available through the McDonald’s mobile app in Singapore.
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During the bear market, could they figure things out for a much bigger launch of an NFT-based loyalty program when the next bull run comes?
Full story
Pop Quiz: What on earth actually is the purple character Grimace from McDonald’s?
(Answer at the end of the article).
Speaking of Grimace, who knew he (she? It? We’ll stick to “he”) would be the focus of McDonalds’ latest foray into NFTs?
Perhaps it was his recent rise to fame in one of the weirdest TikTok trends there, or maybe people really want to collect that weird looking dude.
Anyway, McDonald’s Singapore is giving away a total of 2,000 NFTs featuring the purple dude, with different expressions and accessories.
They are free to claim and available through the McDonald’s mobile app in Singapore.
An interesting piece of this is that they will be soul boundmeaning that once they are minted, they belong to that wallet forever.
(For example, McDonald’s not making money through secondary sales)
Which begs the question: why would Mickey D’s do this at all?
We don’t know exactly, but we do have an idea…
In their press release, McDonald’s said: Owners of the Grimace NFTs will have access to “exclusive treats” in the future.
So maybe it’s a way to increase sales through deals like “buy 1 Big Mac, get 1 free” – where zero intent to buy a Big Mac suddenly turns into $5 spent and 2 Big Macs consumed .
Or maybe they’re using Singapore as a test case for something much, much bigger (?)
McDonald’s is already made a playable world in The Sandbox metaverse, and launched a commemorative coin McRib sandwich NFT collection in the past.
During the bear market, could they figure things out for a much bigger launch of an NFT-based loyalty program when the next bull run comes?
We’ll know soon!
Answer: Grimace is one taste bud.