As Metaverse Fashion Week 2023 (MVFW23) gears up to showcase the latest advances in digital fashion, MUTANI leads the charge. The digital fashion network MUTANI wants to show the benefits of web3 for the in-real-life (IRL) clothing experience. They do this by conducting high-end hybrid fashion experiments during MVFW23. This is the second edition of the virtual fashion week and MUTANI plans to embrace the stage with multiple eye-catching displays.
Metaverse Fashion Week ’23: How Mutani is Changing the Game
Originally developed by Decentraland/UNXD, Mutani now aims to demonstrate the interoperability and tangibility of digital assets by collaborating with metaverses Spatial and OVER. Below are some of the innovative products that Mutani will be exhibiting at MVFW23:
Phygital Speedwear by Stefan Kartchev
As one of over 60 participating brands and designers in MVFW23, MUTANI will launch a digi-physical speedwear top in collaboration with designer Stefan Kartchev.
This suit is specially designed for the MVFW23 kick-off event on March 28. The event is hosted by digital luxury experts Exclusive at their tranquil Polycount Oasis in Spatial. The designer speedwear will be exhibited during the event. In addition, it is a limited edition digital piece combined with a physical item. The piece will be available for purchase/mint at the MUTANI store, open for a limited two-week period.
MUTANI is also one of the first digital fashion networks to use the latest Shopify x Venly wallet integration to build a bridge for web3 adoption. Meanwhile, we break through the creative boundaries of the digital and physical world.
Translating IRL mode into the virtual realm
In collaboration with fractional retail platform House of Web3 (HW3) and designer Shayli Harrison, MUTANI is also launching an archival piece on the Decentraland marketplace. The Shayli Harrison piece features the look in the HW3 showroom in the DCL NEO Plaza.
Antwerp Cyber-Six at Metaverse Fashion Week
There are other additions to Metaverse Fashion Week 2023. Viewers can also check out looks from the recent Antwerp Cyber-Six on display at the MAD Global curated exhibition at Spatial. This exhibition was first launched on the digital fashion marketplace Artist.
This screen can be seen throughout MVFW23. It is located in the MetaMundo, Meta Estates Villa built by the famous architect Luis Fernandez. In addition, viewers will also have access to an immersive Antwerp Cyber-Six AR experience, produced in collaboration with leading Belgian XR studio PlayAR.
They can discover and scan the QR code during the MAD Global exhibition or access the filter directly through the MUTANI Instagram page. Insert the filter and watch as the Antwerp Cyber-Six enter new dimensions and shatter reality.
MUTANI’s Future Metaverse Plans
Basically, MUTANI goes on a virtual trend hunt for the best and worst avatar clothes during the MVFW23 schedule. MUTANI revives the classic ‘hot or not’ critiques from the trash fashion magazines of yesteryear. It will also traverse the metaverse to clock and mock the latest virtual looks.
MVFW23 promises to be an exciting event showcasing the latest developments in digital fashion. MUTANI is at the forefront of this movement. The web3 brand uses the event to showcase the benefits of web3. It also breaks creative boundaries in the digital and physical worlds.
From limited edition designer speedwear to immersive AR experiences and trend hunting in the metaverse, MUTANI is a brand to watch during Metaverse fashion week this year.