TL;DR
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Etihad expands its NFT Frequent Flyer membership with another drop of 300 digital memberships.
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That’s kind of genius, as it gives the company access to a new market of crypto-rich people eager to purchase products that leverage blockchain technology.
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And by listing on well-established and high-traffic NFT marketplaces, Etihad is getting a whole lot of new eyes on its product offering that it wouldn’t have done before.
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In addition, a purchase of an Etihad NFT will most likely lead any buyer to fly with Etihad in the future.
Full story
Etihad expands its NFT Frequent Flyer membership with another drop of 300 digital memberships.
Holders get:
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Priority check-in
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A 25% boost when earning miles
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A personalized Etihad membership card
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12 months Etihad Guest Silver Tier status
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A fast-track to go from Silver to Gold Tier status
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Lounge access at Abu Dhabi International Airport
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And a membership to the Etihad ‘Virtual Club’ (no idea what that is, but sounds the other way around)
What’s cool…
But does Etihad Real Need NFTs to run this kind of offer?
No. No, it doesn’t.
So why choose a blockchain-based solution?
It’s all about the market and the marketplace.
The market:
By choosing to release these memberships as NFTs, they can reach a group of people who:
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Crypto Empire
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Eager to buy products that use blockchain technology.
In addition, a purchase of an Etihad NFT will most likely lead any buyer to fly with Etihad in the future.
The marketplace:
Can you name an established/widespread Web2 marketplace for buying and selling all kinds of digital goods?
We can’t (and we suspect Etihad can’t either).
But in Web3 there is a lot! The largest are OpenSea and Blur.
Listing on well-established and heavily trafficked NFT marketplaces gives Etihad a whole lot of new eyes on its product offering that it wouldn’t have done before.
It’s quite genius.