Pudgy Penguins toys expand to target after more than 1 million sales

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Source: X (Pudgy Penguins)

Connecting digital and practical experiences

Each toy comes with a unique birth certificate, complete with a QR code that introduces buyers to Pudgy World, expanding the bridge from physical purchase to digital engagement.

The brand’s inventive business model directly rewards NFT holders, granting them a royalty of 5% of net revenue from toy sales, offering a groundbreaking incentive structure.

According to CoinGecko, the base price for a Pudgy Penguin NFT has risen to $36,900 (12.40ETH)marking a 9.5% increase in the past 24 hours following the expansion to Target stores.

While Pudgy Penguins are iinfluence, it becomes a leading example of the growing ‘Consumer Crypto’ buzz.

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