At the Consumer Technology Association (CES) 2024 – an influential technology event in Las Vegas – Sony unveiled its new innovative imaging technology called ‘Digital Birth Certificates’, which reflects similarities to NFTs.
Sony’s digital birth certificates for journalistic integrity
Sony’s digital birth certificates aim to support journalists by authenticating content and protecting it from unauthorized image use.
During the conference, Neal Manowitz, president and COO of Sony Electronics, emphasized the importance of maintaining the authenticity of creators’ work.
Sony is working with entities such as the Associated Press to develop this technology to certify the origin of content, protect facts and combat misinformation.
The main goal of this ‘new’ technology is to address the challenges posed by generative AI in journalism, and ensure the integrity and originality of photos in an era of rapidly advancing artificial intelligence.
With this innovative move, Sony is on a mission not only to increase the credibility of its content, but also to pave the way for a more trustworthy digital media landscape.
Want more? Connect with NFT Plazas
Subscribe to our newsletter
Join our disagreement
follow us on twitter
Like us on Facebook
Follow us on Instagram
*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational materials only. Individuals are required to fully research any product before making any form of investment.