Roasting trends as we celebrate the fall season, Starbucks is kicking off two decades of its Pumpkin Spice Latte by launching open-edition NFTs of the popular drink.
The NFTs, known as ‘Digital Stamps’, will be available from October 5 to 9 through the coffee giant’s Web3 loyalty program.Starbucks Odyssey‘, divided into four different categories: Whipped, Spiced, Iced and Steamed for $20 each.
In addition to owning a piece of virtual Starbucks memorabilia, all NFT collectors will receive 250 Odyssey Points per stamp, unlocking unique tangible and virtual rewards. Additionally, dedicated enthusiasts who win all four editions will receive an extra special treat, which remains a secret for now.
As with all benefits, there’s a little catch: the Starbucks Pumpkin Latte NFTs are only available to Odyssey members, with the CryptoArt behind the Polygon collectibles only coming to light after purchase on October 10.
The pre-brewed privileges of Starbuck’s Odyssey
Starbucks first launched its Odyssey rewards system with NFT marketplace Nifty Gateway in 2022, opening it in beta in December. Those interested in collecting NFTs and loyalty points that unlock rewards can easily sign up for access on the Starbucks Odyssey website.
The primary goal behind Odyssey is for Starbucks to provide its customers with additional benefits beyond traditional food and beverages. The digital stamps have already delivered countless exclusive experiences for those involved, including digital coffee classes and the trip of a lifetime to the farm in Costa Rica.
The just-launched Pumpkin Spice Latte NFTs follow Starbucks’ already existing Web3 success. In December, the coffeehouse handed out free NFTs to Odyssey members, with some of these digital stamps fetching as much as $1,900 each through secondary marketplaces. The brand also debuted premium NFT stamps in March for $100 each, which were quickly snapped up by eager coffee and NFT enthusiasts.
By combining the conventional allure of coffee with NFTs, Starbucks serves as a beacon for changing purchasing habits and the importance of consumer appreciation today.
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