TASCHEN, the esteemed publisher revered for its high-end art books, has ventured into the digital frontier with its latest offering, “On NFTs.” This collection not only marks TASCHEN’s foray into the realm of Non-Fungible Tokens (NFTs), but also spotlights the groundbreaking work of Robert Alice, a leading figure in the digital art and blockchain art movement.
Revealing the fusion of tradition and innovation
The core of this collection is the Collector’s Edition, elegantly packaged in a TASCHEN slipcase and priced at $850. Limited to 2,500 copies, it serves as tangible evidence of the convergence of the traditional art collection and the emerging digital art landscape. The Collector’s Edition includes four Art Editions, each limited to 100 copies, featuring exclusive NFTs and signed prints from digital art greats such as Refik Anadol, Dmitri Cherniak, Sofia Crespo and Osinachi.
Robert Alice: a beacon of digital artistry
The collection’s global launch is intertwined with the contributions of Robert Alice, an artist who has significantly influenced the digital and blockchain art scene. In New York, from March 8 to 12, the US launch will highlight an auction at Christie’s with Alice’s generative project, SOURCE [On NFTs], inspired by the TASCHEN collection. This initiative not only showcases Alice’s innovative approach to art in the blockchain era, but also integrates his work with the physical and digital story that TASCHEN aims to weave.
A (not so) little piece of history.
It was an honor and a privilege to put this together, and to be entrusted with their work by so many of my heroes. Thank you to every contributor – we are all co-authors. #OnNFTs was officially born. All details below. https://t.co/Juxr9XHwYr
— robertalice (@robertalice_21) February 23, 2024
A global party with a digital heart
The launch events in Paris, New York and Hong Kong, spanning continents, embody the global essence of the NFT art movement. The Paris event, part of the #NFTParis festivities, showcased TASCHEN’s commitment to merging art worlds, while the upcoming New York auction and presentation at Art Basel Hong Kong will further explore the intersection between traditional art markets and digital promise innovation.
Engaging the art and crypto communities
TASCHEN’s series of events, including discussions, panels and Twitter Spaces, aim to promote intellectual engagement within the art and crypto communities. The collection’s availability for purchase using cryptocurrencies through BitPay exemplifies the seamless integration of art, technology and commerce, and embodies the spirit of innovation that NFTs represent.
TASCHEN and Robert Alice: pioneering the NFT landscape
This foray into NFTs from TASCHEN, culminating in its collaboration with Robert Alice, marks a pivotal moment in the art world. It represents a bridging of eras, bringing together the legacy of traditional art publishing with the game-changing potential of blockchain technology. ‘On NFTs’ is not just a collection, but a statement about the evolving story of art in the digital age.
TL; DR
TASCHEN’s ‘On NFTs’ collection combines traditional art publishing with the digital age of NFTs, spotlighting the work of Robert Alice. This mix of physical and digital art showcases Alice’s contribution to the blockchain art movement and underlines TASCHEN’s innovative approach to art and technology. The global launch and availability of the collection for crypto purchases marks an important step toward integrating the art world with blockchain technology.