With over 800 million monthly users, Telegram has established itself as a popular messaging app worldwide. However, in recent years it has also become a hub for the crypto community with its growing ecosystem of mini apps. These mini apps, also called TMAs, are applications built and running directly on the messenger platform. They offer several features, including access to the TON SDK, monetization options, bot interaction and community development. This article explores the rise of Telegram mini-apps and their impact on user engagement in the crypto world.
The power of Telegram Mini apps
The popularity and power of Telegram’s mini apps are reflected in the exponential growth of some notable examples. Notcoin (NOT), a cryptocurrency created specifically for the Telegram community, gained international recognition with five million tokens claimed within 36 hours of trading. This success is a testament to the massive reach and engagement of Telegram’s user base.
Similarly, Hamster Kombat, a game known as a “CEO simulator for crypto exchange,” has gained traction on both Telegram and TikTok, reaching 19 million daily active users and nearly 2.9 million new users in a single day . The game’s success can be attributed to its engaging plot, referral system, rewards, and active community, which drives organic marketing and content creation.
In addition to games and cryptocurrencies, other mini-apps on Telegram are also making waves in the crypto world. Fanton, a fantasy football game, has contributed to the platform’s growing ecosystem and user engagement.
With its secure communication and community building capabilities, Telegram provides an ideal platform for web3 games and the crypto community. These mini apps excel at engaging users due to their access to various services, transparency, security and direct marketing capabilities. By offering a seamless experience when using mini apps within the messenger platform itself, Telegram has become a favorite choice for many crypto enthusiasts.
The future of TON Mini apps
With continued development and innovation in mini apps on Telegram, the future looks promising. It is expected that these apps will continue to improve their functionality, increase user engagement and integrate seamlessly with Telegram’s ecosystem. This integration will drive further adoption and use of blockchain technology among users who may otherwise never have interacted with it.
Furthermore, the monetization potential within mini-apps is significant. In-app purchases and ads help creators generate revenue, encouraging them to develop more compelling and innovative apps. This, in turn, will attract more users to the platform and contribute to its sustainable growth.
Conclusion
Telegram mini-apps have become an essential gateway to engaging users with cryptocurrencies and blockchain technology. With their access to various services, secure communications, community building capabilities and direct marketing tools, these mini-apps provide an effective means to reach and engage the crypto audience. Looking to the future, it is clear that Telegram mini-apps will continue to play an important role in driving the adoption and use of blockchain technology.
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