On On August 24, 2023, Plan₿, an initiative co-founded by Tether and the City of Lugano with the goal of deploying bitcoin technology to transform the city’s financial infrastructure, announced its official sponsorship of FC Lugano. Founded in 1908, this historic Swiss football club is the only top-flight club in the Italian-speaking area of Switzerland. With Swiss championship victories in 1938, 1941 and 1949 and Swiss Cup victories in 1931, 1968, 1993 and 2022, FC Lugano has been a key player in the Credit Suisse Super League since 2015 and has left its mark on Swiss football history. .
This partnership represents a remarkable step in improving cryptocurrency representation and deepening connections with the Lugano community. “Tether, as part of Plan ₿, is delighted to join hands with FC Lugano on a journey that combines the passion of football with the innovation of cryptocurrency,” said Paolo Ardoino, CTO of Tether. “This collaboration not only underscores our commitment to the vibrant Lugano community, but also symbolizes our belief in the power of crypto to drive positive change locally and globally.”
Tether, the publisher of USDT, a pioneer of stablecoin technology, aims to revolutionize the global financial landscape. As the creator of the industry’s most transparent and liquid stablecoin, Tether focuses on bridging the gap between traditional finance and the potential of decentralized finance. Their innovative spirit is reflected in this partnership, which goes beyond conventional sponsorship.
In the near future, fans will have the option to purchase tickets, merchandise, food and drinks at the stadium using Bitcoin, Tether USD ₮ and LVGA. This move aligns with Tether and the City of Lugano’s goal to promote cryptocurrency adoption in the region, working closely with the local municipality to advance these initiatives. The sponsorship will also feature branding on the front of the shirt during international matches, increasing the global visibility of Lugano’s Plan ₿.
Martin Blaser, CEO of FC Lugano SA, expressed his enthusiasm and said: “We are delighted to welcome Lugano’s Plan ₿ as an official sponsor of FC Lugano. What started with an advertising presence at the 2022 Swiss Cup final in Bern will continue in the coming years. over the next two years in an attractive and innovative way for both parties.”
The Plan of Lugano, marked by a Memorandum of Understanding signed in March 2022, aims to integrate blockchain and Bitcoin city-wide, impacting various facets of the daily lives of Lugano residents. This includes everything from small transactions with local merchants to larger endeavors such as annual tax payments.
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