In the vibrant landscape of digital art and NFTs, Nigerian photographer and digital artist Nddy stands out as a beacon of innovation and creativity. With a career spanning over two years in the NFT space, Nddy has expertly navigated the complex world of art, technology and community to create timeless pieces that resonate deeply with viewers around the world.
Early beginnings: from hobby to passion
Nddy’s artistic journey began in 2017, rooted in a passion for capturing the essence of life through the lens of a camera. Despite initial family reservations and camera shyness, Nddy embraced photography and used a phone to explore and document the world. This early challenge hasn’t deterred Nddy; instead, it fueled a determination to turn a hobby into a career, laying the foundation for a future in digital art.
Transition to digital art and NFTs
The shift from traditional photography to groundbreaking digital art was catalyzed by Nddy’s foray into NFTs in late 2021. Initially attracted by the financial prospects, Nddy quickly recognized the broader potential of NFTs to provide global visibility and transform personal art into a recognizable brand .
Can you guide us through your journey from traditional photography to becoming a pioneering digital artist within the NFT space? What motivated this transition?
My journey started with a passion for traditional photography, capturing the essence of life through my lens. The move into digital art and the NFT space in late 2021 was a pivotal moment. Initially, the financial prospects of NFTs caught my attention, but I quickly realized the potential for global visibility and brand building for my art. This shift was driven by a desire to innovate while staying true to my roots, combining tradition with modern digital expression.
Who or what are your biggest artistic influences, and how do they shape your approach to creating digital art and photography?
My artistic vision is strongly influenced by my Nigerian culture, history and the environment around me. These influences have played an important role in shaping my approach to digital art, allowing me to give traditional elements a contemporary twist. The diverse artists and genres I have encountered in the NFT space have further inspired me to explore and integrate different cultural and historical themes into my work.
After about two years in the NFT space, how have you seen the landscape change for both artists and collectors? What do you think the future holds for crypto art?
The NFT landscape has evolved significantly, presenting both opportunities and challenges. The bear and bull markets have shaped the space, highlighting the importance of community and genuine commitment to short-term trends. I believe the future of crypto art is bright, with potential for further growth and innovation, mirroring the early days of social media.
You’ve mentioned the importance of creating connections with other artists and collectors. How has this network impacted your growth and visibility in the NFT community?
Building strong connections within the NFT community has been crucial to my growth and visibility. These relationships have not only provided support and encouragement, but also opportunities to present my work on international platforms, break barriers and reach broader audiences.
Now that your work has been featured on platforms like OpenSea, Foundation, and exhibitions like MONOLITH Gallery VII and NFT NYC, what factors determine your choice of platforms or exhibitions to showcase your art?
When choosing platforms and exhibitions, I look for platforms and exhibitions that align with my goals of building brands and reaching diverse audiences. I prioritize platforms that are art-focused and offer artist-friendly features, as well as exhibitions that have the potential to connect me with collectors and artists who appreciate the depth and story of my work.
GE✨
‘Black Matters’ is happening now @juujuumama @ItanWorld on @foundation
Black is not dark, black is bright, black is energy, black is bold, black is gold, black is all colors together, black shines the brightest. Black is everything beautiful.https://t.co/Cbwi7wMH9N pic.twitter.com/QLBFQwpONm
— Nddy???? (@Nddy_1759) October 29, 2023
Can you share the inspiration or story behind one of your pieces that has special meaning to you?
One of my favorite pieces, ‘Adaugo’, is inspired by my childhood memories and the traditions of Igbo land. It reflects on the role of first daughters and celebrates cultural heritage through the intricate details of clothing and symbolism, embodying my journey and connection to my roots.
As a Nigerian artist, how do you balance the global appeal of NFTs with incorporating elements of your local culture and experiences into your artwork?
Balancing the global and local aspects means embracing my Nigerian heritage while ensuring my art remains relevant on a global scale. I strive to create pieces that tell unique stories, bridge cultural differences and resonate with a wide audience without losing the essence of where I come from.
What are some of the key challenges you have faced in the NFT space, and how did you overcome them?
Navigating the space to find a supportive community and connecting with the right collectors has been a major challenge. Overcoming these obstacles required patience, perseverance and dedication to my artistic vision, which led to meaningful connections and a sense of belonging within the African NFT community.
My advice is to thoroughly research the NFT space, reach out to established artists for insights, and embrace patience. Celebrate every achievement, learn from every experience and enjoy the journey, realizing that challenges are part of the growth process. -Nddy
What’s next for Nddy? Are there any upcoming projects, collaborations or exhibitions that you are particularly excited about?
I’m focused on continuing my artistic exploration and brand development. I’m excited about my upcoming project release and the NFT_NYC 2024 exhibition where I will be showcasing one of my favorite projects. These opportunities represent the next steps in my journey and promise growth, innovation, and greater visibility in the global NFT space.
Look forward to something
With eyes set on greatness, Nddy continues to explore new projects and eagerly anticipates presenting work at NFT_NYC 2024. The journey ahead promises further exploration, growth and the unfolding of an artistic legacy that bridges the local and global, traditional and innovative.
TL;DR: Nddy, a Nigerian photographer turned digital artist, shares insights into a journey marked by growth, challenges and the transformative power of NFTs. From early beginnings to global exhibitions, Nddy’s story is a testament to the importance of cultural roots, community and embracing digital evolution.