With the advancement of technology and the emergence of blockchain, leading brands such as Mercedes-Benz are carving out a niche for themselves in the Non-Fungible Token (NFT) market. Meet Mercedes-Benz NXT Icons, a revolutionary step in digitizing the brand’s historic design heritage.
The era of luxury awaits you
On September 5, Mercedes-Benz will unveil NXT Icons ‘The Era of Luxury’. Consisting of 2,694 NFT collectibles, enthusiasts can acquire these prized digital tokens through a discounted Dutch auction. This unique method kicks off at 6pm CEST and promises to be an unforgettable event for tech-savvy collectors and Mercedes-Benz enthusiasts alike.
Take a deep dive into the Mercedes-Benz design line
Mercedes-Benz has long been a beacon of innovation and design. The NXT Icons collection is no different. It is a digital reinterpretation of the brand’s most iconic designs, a collaboration of past, present and future, carefully crafted by the Mercedes-Benz design team.
A digital experience from multiple eras
Mercedes-Benz does not stop at one era. The NXT Icons story is told across seven different eras, each made available through a separate discounted Dutch auction. While the Dutch auction for the first era is scheduled for September 5, subsequent eras will keep the momentum going, ensuring long-term engagement for collectors.
10/ Due to regulations and tax requirements, only collectors from all EU countries, Australia, Brazil, Japan, Singapore, South Korea, Switzerland, UK, USA and Taiwan can participate. We are working to add more countries for future activities.
— Mercedes-Benz NXT (@MercedesBenzNXT) August 25, 2023
Insight into the discount at the Dutch auction
Unlike traditional auctions where bids rise until one winner emerges, a Dutch auction starts high and gradually drops until the offer is claimed or a rest price is reached. Over a 90 minute period, prices will drop linearly from an initial 1 eth to a base of 0.1 eth. Should any tokens remain after the auction, they will be available at a static 0.1 eth. Unique to the Dutch discount auction is that participants all contribute the same amount for their digital collectibles. At the end of the auction, bidders can claim back the difference between their symbolic payment and the final sale price via the Mercedes-Benz website.
Mystery before mastery
After hitting, an air of mystery will cloak the NFTs. Specific images and metadata remain hidden and are only revealed 24 hours after the auction. But don’t worry, an identical image symbolizes all the Mercedes-Benz NXT icons you can collect during this period.
Access for everyone
The world of Mercedes-Benz NXT Icons is inclusive and welcomes everyone. Those in possession of a coin pass will have the privilege of minting one digital collectible during one of the Dutch auctions in the seven eras, without having to pay a fee. Fortunately, holders of certain “Maschine” and Mercedes-Benz NXT Eternities tokens can claim a coin pass. Using the coin card entails a blockchain transaction, leading to its subsequent burning.
An international affair with a caveat
While the NFT space is limitless, regulatory standards and tax conditions dictate eligibility for participation. Collectors from EU countries, Australia, Brazil, Japan, Singapore, South Korea, Switzerland, UK, USA and Taiwan are currently eligible to participate. Mercedes-Benz aims to expand this list in future efforts.
Safety first
Mercedes-Benz NXT calls on collectors to remain vigilant. Imitators are rife, and the brand insists that mints are always published seven days in advance through at least two official channels. Stealth coins are off the table and the brand’s focus remains on security and authenticity.
TLDR: Mercedes-Benz NXT Icons is launching a digital collection of NFTs called “The Era of Luxury” through a discounted Dutch auction. This collection embodies the brand’s designer heritage and will unfold over seven eras. The auction has unique features and security measures are in place to protect collectors.