Highlandthe web3 management game in which players manage digital versions of real-world locations has launched its ‘Share and Build’ airdrop campaign, rewarding the community ahead of the upcoming launch of their new Ethereum-based token.
During this three-week period – which is now live – users can earn points by interacting with social media posts and completing missions in the Upland app.
These points can then be converted into the new ETH token at a later date.
Upland’s new token approaches
In November 2023, Upland announced plans to introduce an Ethereum-based token tied to their in-game Sparklet currency, following a community vote in favor of the proposal.
The ‘Share and Build’ airdrop campaign offers 10 reward tiers, with engagement levels and social metrics at Additionally, if participants work with select Upland partners, they will get a boost in their rankings.
By completing each chapter of the airdrop campaign, participants will also receive a Block Explorer NFT. Collect five of these NFTs and players can unlock an exclusive NFT for use in Upland.