In addition to creating Bored Ape Yacht Club and the Otherside – and owning Meebits, CryptoPunks and 10KTF – Yuga Labs is now acquiring PROOF Collective, which includes the celebrated Moonbirds, Oddities, Mythics and the Grails exhibition series.
Bridging the gap between creativity and community
Daniel Alegre, CEO of Yuga Labs, expressed his excitement about the merger, highlighting the synergy between Moonbirds and Otherside and the potential for enhanced arts and community initiatives within the Yuga ecosystem.
“As a company committed to championing art, culture and community on the blockchain, we are excited to have PROOF join the Yuga ecosystem,” Alegre said in the official blog post.
“Moonbirds is a collection with great potential and many unifying brand elements with Otherside. We look forward to PROOF Collective becoming an important part of our ongoing arts and community engagement efforts.”
Notably, Kevin Rose, CEO and founder of PROOF, will transition to an advisory role after a brief handover, with Josh Ong, Jesse Bryan and Amanda Gadbow leading the integration of Moonbirds and other critical assets into Yuga’s portfolio.