Immutable has announced a strategic partnership with Game works, a leading web3 game distribution and publishing company. The partnership aims to improve user acquisition and engagement through Spielworks’ Web3 gaming platform, Wombat, and renowned asset marketplace, AtomicHub.
Expansion of rewards and marketing support
As part of this partnership, games built on the Immutable platform will receive additional rewards and marketing support. The Main quest– a massive Web3 gaming rewards program – will enable game developers to create more engaging experiences and push the boundaries of what is possible in the gaming industry.
AtomicHub, a leading NFT marketplace and launchpad, will also play a crucial role in this collaboration. It supports Immutable’s zkEVM, Passport, and Checkout features, ensuring a seamless experience for players trading and collecting NFTs within the Immutable ecosystem. Additionally, AtomicHub will drive trading activity on immutable games through its Exposure Program with special badges and tournaments.
“We are excited to expand our partnership with Spielworks and AtomicHub to increase the reach and impact of the Main Quest rewards program,” said Robbie Ferguson, president and co-founder of Immutable. “This partnership will not only deliver additional rewards for players, but also provide enhanced exposure and marketing support for games built on our platform.”
Improving the user experience with Wombat
As part of this partnership, Spielworks’ Wombat app – which has more than 4 million users across platforms – will now support Immutable’s zkEVM. This integration opens a new distribution channel for Immutable games, allowing players to earn rewards by playing their favorite titles.
Additionally, this partnership will introduce a dynamic social layer within Spielworks products. This allows players to earn additional rewards by interacting with other players, building their social profiles and expanding their networks.
“High-quality content within and around Web3 games deserves the right spotlight, and together with Immutable we can truly expand the space for everyone – creators, players and merchants alike,” said Adrian Krion, CEO and co-founder of Spielworks. “We are creating real impact here and setting a standard for collaboration in web3 gaming in the future – between Immutable and us or other companies that want to collaborate.”
The partnership between Immutable and Spielworks demonstrates a shared commitment to driving the growth and adoption of Web3 gaming. By combining Immutable’s advanced technology and ecosystem with Spielworks’ established presence in the NFT and gaming space, players can expect an even more rewarding and immersive gaming experience.